The 30-day movie marketing checklist before release
The month before release decides a film's opening. Here's a simple week-by-week checklist producers and film PR teams can follow.
Week 4: Build the base
Lock the film's story angles, update social handles, prepare a press kit and shortlist creators, reel pages and meme pages for the campaign.
Week 3: Songs and first looks
Release a single with a hook creators can copy. Seed it with dance and lip-sync creators, and push lyric edits through reel pages.
Week 2: Trailer and press
Launch the trailer with a coordinated reel-page push. Run a press meet and start the interview circuit across print, digital and YouTube.
Week 1: Everywhere at once
Release-week memes, reviewer reels, YouTube reviews, ticketing-app placements and countdown stories all go live together.
Release day and beyond
Capture first-day-show audience reactions, share the best reviews, and keep the conversation going through the first weekend.