Media buying explained: OTT, programmatic and app placements

Media buying decides where your brand appears and how much you pay for it. Understanding the options helps you spend smarter.

Social media buying

Meta, YouTube and other platforms offer precise targeting and fast learning. They're the workhorse of most campaigns.

OTT and streaming

Streaming platforms put your ad in front of engaged, lean-back viewers, closer to TV but with digital targeting.

Programmatic media

Automated buying across thousands of websites and apps reaches audiences at scale based on data.

App and platform placements

Food delivery, ticketing, payments and shopping apps reach people at the moment they're ready to act.

Optimise constantly

Good media buying isn't set and forget. Budgets should move to what works, week by week or even day by day.