PR for startups: how to get press coverage in India

For startups, press coverage builds the trust that ads can't buy. Customers, investors and future hires all look you up.

Find the real story

Journalists want news, trends and people, not product brochures. What's new, surprising or important about what you do?

Prepare a press kit

A fact sheet, founder bios, high-quality photos and a short company story make it easy for media to cover you.

Pitch the right people

Target journalists who cover your space, and tailor each pitch to what they write about.

Position the founders

Interviews, bylines and panels build the founders as voices in their industry.

Track and reuse coverage

Share every article on your website and social. Coverage keeps working long after it runs.