Blog
From the bench
Notes on marketing, media, films and making things people notice.
Topic
What an app really costs
How much does it cost to build an app in India in 2026?
Website or app first?
Website or app: what should your business build first?
Chatbots, honestly
AI chatbots for business: what they can and can't do
The MVP that pays
Building a SaaS product? Start with an MVP customers will pay for
Picking your agency
How to choose a full-service marketing agency in Bangalore
Five vendors, zero owners
Why five agencies cost you more than one bench
How films get noticed
Movie promotion in South India: how film marketing really works today
Which film do you need?
TVC, UGC or DVC: which film does your brand need?
Inside a brand audit
What a brand audit actually looks at
30 days to release
The 30-day movie marketing checklist before release
Inside a TVC
What goes into a TVC production: a guide for brands
Why UGC works
UGC ads: why creator content is beating polished brand videos
The power of memes
Why meme pages matter so much for film marketing
Micro or macro?
Influencer marketing in India: micro vs macro creators
Selling out a launch
Real estate digital marketing: how plotted developments sell out
Care, one tap away
Healthcare marketing: building trust for hospitals online
Brands people queue for
Restaurant and café branding that makes people queue
Moments people feel
Brand activations and launch events that people remember
Getting in the news
PR for startups: how to get press coverage in India
Websites that rank
Website design that ranks: SEO basics every business needs
Ads made with AI
AI ad films: what brands should know before making one
Where to put your money