Fifty years, on every food app
A 50th-anniversary campaign that took over Swiggy and Zomato with app customisation and home-screen banners.
Why it mattered
A heritage brand was turning fifty and wanted the milestone to feel like a celebration people were part of, not just an ad. The audience it wanted to reach spends a large part of its day ordering on food delivery apps.
What we built
We planned and bought an in-app anniversary takeover on Swiggy and Zomato. The apps carried anniversary-themed customisation, and home-screen banners put the celebration in front of users the moment they opened the app, supported by in-app placements through the campaign window.
Key outcome“Put a brand's 50th birthday on the home screens of the apps people open every day, turning a milestone into a moment they noticed.”
What we did
The key pieces of the work.
Anniversary creative
A celebratory look and message built for small screens and quick attention.
App customisation
Anniversary theming inside Swiggy and Zomato during the campaign.
Home-screen banners
Top-of-app banners seen the moment users open the app.
In-app placements
Supporting placements across the ordering journey.
Campaign management
Booking, approvals, go-live and reporting handled end to end.