Real people, real sweat: a creator-led fitness launch
A creator campaign that made a new fitness programme feel tried, tested and trusted before launch day.
Why it mattered
A fitness brand was launching a new programme into a crowded category where every ad promises results. Audiences had stopped believing polished brand videos.
What we built
We matched the brand with creators whose audiences already trusted them, had them genuinely try the programme, and turned their honest experiences into a library of UGC videos that ran both organically and as paid ads.
Key outcome“Launched the programme on the strength of real voices, with a ready library of creator content the brand kept using long after launch.”
What we did
The key pieces of the work.
Creator matching
Shortlisting creators by audience fit and credibility, not just follower count.
Real trials
Creators used the programme before posting, so every review was honest.
UGC library
Vertical videos with multiple hooks, ready for testing.
Whitelisted ads
Creator content run as paid ads from creator handles.
Campaign management
Briefs, approvals, timelines and payments handled end to end.