One film, new languages, new audiences
A regional outreach plan that introduced a dubbed film to audiences in new language markets.
Why it mattered
A successful film was releasing dubbed versions in new languages. Audiences there didn't know the cast, and generic national promotion wasn't going to make it feel local.
What we built
For each language market we lined up local film journalists, regional reel and meme pages, and creators who speak to that audience daily, all with language-specific creative and talking points that framed why the film mattered to them.
Key outcome“Helped a film travel beyond its home state by making each dubbed release feel like it was made for that audience.”
What we did
The key pieces of the work.
Market mapping
Which languages, cities and platforms to prioritise.
Local press
Regional film journalists and entertainment portals.
Regional pages
Language-specific reel, meme and film-news pages.
Local creators
Reviewers audiences in each market already trust.
Localised creative
Posters, cutdowns and copy adapted for each language.