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An OTT premiere that showed up everywhere
A premiere-week media plan that made a film's streaming debut impossible to miss.
Premiere weekTimed
Social + OTTCoordinated
CreatorsWatch-along
How it came together · tap a layer
The challenge
Why it mattered
A film was skipping theatres and premiering straight on a streaming platform. With no theatre posters or first-day buzz, it needed a different way to feel like an event.
Our solution
What we built
We planned a countdown: teaser cuts on social, promoted placements on OTT and entertainment apps, reviewers and meme pages timed to premiere night, and 'where to watch' reminders that pointed straight to the platform.
Key outcome“Turned a streaming release into a premiere-week moment, with every touchpoint pointing viewers to one place to watch.”
What we did
The key pieces of the work.
01
Countdown plan
Teasers and reminders mapped to premiere day.
02
OTT & app placements
Promoted slots where people pick what to watch next.
03
Social media buying
Teaser and clip promotion across social platforms.
04
Premiere-night creators
Reviewers and meme pages timed to release night.
05
Where-to-watch nudges
Every post pointing to the platform.