A debut director, a full press circuit
A press and media relations plan that put a first-time director's film on the entertainment media's radar.
Why it mattered
A debut director with a small cast had a film worth talking about, but no star power to open doors with entertainment journalists. Without coverage, the film risked arriving unnoticed.
What we built
We built the film's story around the director's journey and the film's theme, then ran a full press circuit: a press meet with the team, a scheduled interview run across print, digital and YouTube channels, and review screenings for critics ahead of release.
Key outcome“Gave a film without star power a steady run of interviews, features and reviews through its release window.”
What we did
The key pieces of the work.
Story angles
Director journey, theme and behind-the-scenes angles journalists wanted to cover.
Press meet
A launch press meet with the cast and crew.
Interview circuit
Back-to-back interviews across print, digital and YouTube channels.
Critics screenings
Pre-release screenings so reviews landed on time.
Coverage tracking
Every article, interview and review logged and shared.