Filling seats for a regional film release
A release-week media plan that put a regional film in front of the right audiences at the right moment.
Why it mattered
A regional film had a short window to build buzz before release and keep screens full in the opening week, competing with bigger-budget titles for attention.
What we built
We built a phased plan: teasers on social and OTT to build awareness, ticketing-app and food-delivery placements closer to release, and performance campaigns during release week, with budgets shifted daily based on what was driving bookings.
Key outcome“Kept the film visible exactly when audiences were deciding what to watch, with spend moving to the platforms that were actually selling tickets.”
What we did
The key pieces of the work.
Phased media plan
Tease, build and convert phases mapped to the release calendar.
OTT & streaming
Pre-roll and in-stream placements to reach film lovers.
App placements
Ticketing and delivery apps for the last-mile nudge.
Social buying
Trailer and song promotion across social platforms.
Daily optimisation
Budgets moved to what was driving bookings, every day.