A beverage brand that found its festival crowd
A co-branded festival partnership that put a beverage brand in the hands of exactly the right audience.
Why it mattered
A beverage brand wanted to reach young audiences in a way that didn't feel like another banner ad. Traditional sponsorships often ended with a logo on a backdrop and little else.
What we built
We found a music festival whose audience matched the brand, negotiated a partnership built around experiences rather than logos, and integrated the product into stages, lounges and co-created content before, during and after the event.
Key outcome“Turned a sponsorship into a genuine part of the festival experience, with content the brand could keep using after the lights went down.”
What we did
The key pieces of the work.
Partner scouting
Finding a property whose audience and values fit the brand.
Deal structuring
Negotiating rights that go beyond logo placement.
Experience design
Branded lounges and moments festival-goers wanted to be part of.
Co-created content
Artist and creator content made with the festival.
Post-event reporting
What the partnership delivered, in plain terms.