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Getting a fintech startup taken seriously
A PR programme that gave a young fintech the credibility of a much older company.
FoundersPositioned
MediaRelationships built
StoryConsistent
How it came together · tap a layer
The challenge
Why it mattered
The startup had a strong product but no public profile. In a category where trust is everything, customers and investors kept asking who they were.
Our solution
What we built
We shaped a founder-led narrative, built a press kit, and pitched stories to business, tech and consumer media around real milestones. Founders were prepared for interviews so every appearance reinforced the same message.
Key outcome“Turned an unknown startup into a name that showed up credibly in the press, making sales and fundraising conversations easier.”
What we did
The key pieces of the work.
01
Narrative building
A clear company story and key messages everyone could repeat.
02
Founder positioning
Profiles, bylines and talking points for the leadership.
03
Press kit
Fact sheet, visuals and bios ready for journalists.
04
Media relations
Targeted pitching to the right editors and reporters.
05
Coverage tracking
Monitoring and reporting on what ran and where.