Taking a family textile label direct-to-consumer
A go-to-market strategy that helped a decades-old wholesale label sell directly to shoppers for the first time.
Why it mattered
A respected textile family business had always sold through distributors. The next generation wanted to go direct, but didn't know who their shopper was or where to start.
What we built
We ran consumer research, mapped the competitive landscape and built a phased roadmap: which audience to win first, which platforms to launch on, how to price and how to talk. Every recommendation came with a clear first step.
Key outcome“Gave the family a confident, phased plan for going direct, built on real shopper insight rather than guesswork.”
What we did
The key pieces of the work.
Consumer research
Interviews and surveys to understand who buys and why.
Competitor mapping
Where rivals play, what they say, and the gaps to own.
Brand positioning
A clear promise that separates heritage from dated.
Channel plan
Which marketplaces, social platforms and own channels to prioritise.
Phased roadmap
A step-by-step plan the team can execute with confidence.