Case studies
How we solve problems across every discipline on the bench.
Premium Plotted Development
A digital-led sales campaign that took a premium plotted-development launch from first ad to sell-out.
→Media Planning & Buying · Brand anniversaryFifty years, on every food app
A 50th-anniversary campaign that took over Swiggy and Zomato with app customisation and home-screen banners.
→Branding & Identity · Food & beverageFrom corner café to a brand people queue for
A full rebrand for a growing homegrown café chain that had outgrown its first logo.
→Film Marketing · Influencer & Creator CampaignRelease week, owned by creators
A creator-led media and PR plan that flooded feeds with trailer reviews, memes and first-day reactions for a regional film's release.
→Content & Creative · D2C snacksA snack brand that learned to stop the scroll
An always-on content system that gave a regional snack brand a feed people actually wanted to follow.
→Influencer & Creator Marketing · FitnessReal people, real sweat: a creator-led fitness launch
A creator campaign that made a new fitness programme feel tried, tested and trusted before launch day.
→Film Marketing · Public RelationsA debut director, a full press circuit
A press and media relations plan that put a first-time director's film on the entertainment media's radar.
→Public Relations · FintechGetting a fintech startup taken seriously
A PR programme that gave a young fintech the credibility of a much older company.
→Strategy & Consulting · FashionTaking a family textile label direct-to-consumer
A go-to-market strategy that helped a decades-old wholesale label sell directly to shoppers for the first time.
→Film Marketing · Music LaunchTurning a first single into a reel trend
A creator and meme-page push that turned a film's first single into audio people used in their own reels.
→Media Planning & Buying · EntertainmentFilling seats for a regional film release
A release-week media plan that put a regional film in front of the right audiences at the right moment.
→Brand Integration & Partnerships · BeveragesA beverage brand that found its festival crowd
A co-branded festival partnership that put a beverage brand in the hands of exactly the right audience.
→Film Marketing · Media Planning & BuyingAn OTT premiere that showed up everywhere
A premiere-week media plan that made a film's streaming debut impossible to miss.
→Video Production · JewelleryA festive film that felt like family
A cinematic festive campaign film, with cut-downs for every screen, for a heritage jewellery brand.
→Events & Activations · AutomotiveA launch night people are still talking about
A premium vehicle launch event, with on-ground activations that carried the buzz into the city.
→Film Marketing · PR & Regional OutreachOne film, new languages, new audiences
A regional outreach plan that introduced a dubbed film to audiences in new language markets.
→Web & Technology · Beauty & groomingA salon chain's always-on booking assistant
An AI chatbot and booking flow that lets a salon chain answer customers and fill slots around the clock.
→BenchBox Labs concept · Fitness appMovra, a fitness app built around habits
Build a fitness app people open every day, not one they download in January and forget by February. A BenchBox Labs concept build: research, UX, UI and a working prototype.
→BenchBox Labs concept · Healthcare appMedlo, medicines at the door in 30 minutes
Let anyone order prescription medicines in under a minute and get them home in 30. A BenchBox Labs concept build: research, UX, UI and a working prototype.
→BenchBox Labs concept · Fintech appPaysa, everyday UPI payments made simple
Design a UPI payments app that feels trustworthy, fast and genuinely simple. A BenchBox Labs concept build: research, UX, UI and a working prototype.
→BenchBox Labs concept · Smart home appHovi, one calm dashboard for the smart home
Bring every device in the home into one calm, fast dashboard. A BenchBox Labs concept build: research, UX, UI and a working prototype.
→BenchBox Labs concept · Wellness appStilla, two minutes of calm on your phone
Create a mindfulness app that feels calm from the very first screen. A BenchBox Labs concept build: research, UX, UI and a working prototype.
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