Film PR that fills the first show
BenchBox Media is a film PR and publicity agency working on Kannada, Telugu, Tamil, Malayalam and Hindi releases. We plan the story around your film, get it into the right newsrooms and feeds, and keep the conversation going from first look to the last week in theatres.
What a film PR agency actually does
Film PR is not a press release on release day. It starts months before, with a story angle for the film, a calendar that lines up the first look, songs, trailer and release, and a list of journalists, reviewers and creators who matter to your audience. A good film PR agency makes sure every drop lands in front of the people who decide what the city watches this Friday.
How we run film publicity
We build one plan that joins press and social. Film journalists get interviews, set stories and screening invites. Reviewers and creators get early access and clear talking points. Reel pages and fan pages carry trailers and songs. In release week we capture first-day-show reactions and keep feeds full until word of mouth takes over. One team runs all of it, so the message stays the same everywhere.
Regional and pan-India releases
Every language market discovers films differently. We line up local journalists, regional creators and language-specific creative for each market, so a dubbed release feels made for that audience instead of translated for it.
Film PR, launches and media together
Because BenchBox Media is a full-service agency, film PR sits next to our launch events, influencer marketing, digital media buying and ad film production. You do not need five vendors to release one film.
Questions, answered
How do I choose the best film PR agency?
Look for an agency that has handled releases in your language, can show you its journalist and creator network, and plans press and social together. Ask who will run your film day to day, and how they report on reach and conversation.
When should film PR start?
Ideally eight to twelve weeks before release, around the first look. Smaller releases can still run a strong four-week plan built around the trailer and release week.
Do you handle OTT releases too?
Yes. We run premiere-night campaigns, reviewer outreach and platform-focused 'where to watch' pushes for direct-to-OTT films and series.
Why choose BenchBox Media as your film PR agency?
We run film PR together with trailers, music launches, creators, memes and media buying, so press coverage and buzz build at the same time.
Do you organise press meets and premieres?
Yes. We plan press meets, trailer and music launches, celebrity premieres and media screenings.